About
An award-winning voiceover artist, on-camera commercial actress, and voice casting director, Amy’s true passion is bringing brands to life through genuine, joyful, and authentic storytelling. If you’ve turned on a TV or radio lately, you’ve probably heard her work. She’s voiced hundreds of ad campaigns for major clients like Macy’s, Kohl’s, and Kroger, and has been a trusted go-to talent on the Pandora/SiriusXM (Studio Resonate) roster for over nine years, in addition to studio and agency rosters around the world.
You can catch Amy voicing English dubs for hit shows and films on Netflix and Amazon Prime, or narrating audio descriptions for FX, Hulu, and Roku and as the promo voice of PBS’s acclaimed documentary series American Experience. On-camera, you might spot her as a Disney mom, a Selsun Blue girlfriend, or a wife on ID’s Who the (Bleep) Did I Marry?
When she’s not behind the mic, Amy absolutely loves mentoring the next generation of talent and paying it forward. She gets immense joy from guiding students at her alma mater, Butler University, where she also serves on the Dean’s Advisory Board for the College of Communication. She’s also an active member of NAVA, constantly working to support and elevate the voiceover community.
Behind the scenes, Amy brings her sharp industry ears to voice casting. She’s spearheaded voice casting for high-profile projects like the Spaceballs 2 reel / announcement, radio/tv commercials, documentary narrations and and has sourced the perfect “Voice of God” talent for major live events, including AppleTV+ Press Day and CinemaCon, among others.
Based in Los Angeles, Amy works from her top-tier home studio, fully loaded for seamless remote sessions via Source Connect, phone patch, or whatever platform your team prefers. When you book Amy, you’re not just getting a voice…you’re getting a collaborative, dependable partner dedicated to making your project shine.
click to view more clients
TECH/EXPLAINER / CORPORATE NARRATION VO
Amgen • Deloitte • Genentech • Gilead • Lawclerks • Kaiser Permanente • Microsoft • Intex Corp • Audio Digest
RADIO VO
Ibotta App • Match.com • Ourtime.com • Proactiv • Sono Bello • Sprezzabox • Lucky Buddah Beer • Banda-sil
WEB
Cricket Wireless • Bai
UNIVERSITIES (NOT THRU PANDORA)
Butler University • Harvard University • University of Massachusetts, Amherst
ADR / DUBBING / ANIMATION VO
33 Media, “The Gherm Guys” • AV Squad, “Crimson Peak” Trailer • Bleeker Street, “Denial” Trailer • FX’s “Chozen” • Mark Stolaroff Productions, “DriverX” • Netflix/Encore Voices/Roundabout, “The Hookup Plan” S1 E3 • mOcean, “Assassin’s Creed” • Six14 Productions, The Quiet Philantropist: The Edith Gaylord Story
PROMOS/TRAILERS VO
American Experience (ALL FILMS) • WGBH • NHRA Broadcasting, The Women of Power (Davey • Award)
ON-CAMERA
KPBS: on-air hosting/fundraising • VH1/World of Wonder Productions, “Candidly Nicole” • Disney “Mom’s Day” Commercial • Investigation Discovery (ID) “Who the Bleep Did I Marry” Promo • Box 21 Productions, iRobot/Roomba – host/Training Videos • Luv’s/Buzzfeed with Charlotte • Playkids • Redplum/Valassis • Selsun Blue • USPS • AOL/Bank of America • Blue Hats Creative/Avatar Labs, “Barbie Dreamhouse” Mattel • Buzzfeed, Luvs “Parenting War Stories” • Eyeboogie, Reelz Channel (Movie Mob) • Idea Farmer, PlaceWise Media Food Expert/TV Host • KMart/WWE • Kovel/Fuller “California Psychics”• MGH. “Thank You, Rodney” Ocean City • “Bad Moms” Stand-Up/Digital Media
PSAs VO
Brattle Theatre • Carnegie Endowment for International Peace • Compassion Can’t Wait • Desi Strong Foundation • Pediatric Brain Tumor Foundation
PRINT (MODELING)
Fiat/Jeff Ludes Photography • Woman’s World Magazine (Cover) • Cambro Manufacturing • Enterprise, Enterprise Rent a Car
VOICE CASTING
33 Media, The Gherm Guys • AFI, First Take Productions, No Way Back • American Millimetre, Justin Bell Productions, Archstone • Entertainment, ReKon Productions, The Hyperions • Attention Soldier Productions, Headshots • Lux LibertasEntertainment, The Unbreakable Sword • Pictureshow Productions, Spartan Productions (III), DC Noir • Brittany House Pictures, BondIt Media Capital, Crown Vic Productions, El Dorado Pictures, Wudi Pictures, Crown Vic • Brittany House Pictures, Quixotic Road, Detente613, Fireshoe Productions, Major Motion Pictures Ltd, Bayou Caviar • Deep Structure Productions, Bell Canyon • Disney’s “Dumbo” Audiobook • Netflix / “Lady Dynamite” • Soundworks, Happee Unicorn
FOOD / RESTAURANTS
Ruth’s Chris Steakhouse • Starbucks • Checkers Drive In • Cracker Barrel • Pita Jungle • Publix Super Markets • Sprouts Farmers Markets • Stop n Shop • LIDL • Betty Crocker • Bimbo Bakers Sara Lee • Conagra/Marie Callenders • General Mills • Kellogg Frosted Flakes • Post Foods Honey Bunches of Oats • Old El Paso • Danone International Delight • Tostitos • Gogo Squeez • Hood Sour Cream • Vegy Vida • Chilly Cow
RETAIL
Audible • Express • H&M • Kohl’s • Mall of America • Old Navy • Rack Room Shoes • realtor.com • Saks, Inc • Walmart • Jared/Signet Jewlers • Big Lots • Andersen Windows • California Closets • Clothes Mentor • Dirt Cheap • Jane.com • Scheels Sporting Goods • Sleep Experts • Stuff Etc. • The Company Store
PRODUCTS
American Girl • Clorox – Renew Life • Proactiv • Proctor & Gamble • Planet Fitness • Vudu • Unilever – Seventh Generation • Smile Direct Club • SC Johnson & Son – Glade • 3M • Connecticut Lottery • First Alert • Howard’s Appliances • Sugar Bear • Boogie Wipes
HEALTHCARE / MEDICAL
Covered California • CVS Caremark • HCA Healthcare • Medici App • MedMen
INSURANCE
Covered California • Mercury Insurance • Metlife
BANKING
Capital One • Chase • Citigroup • St. Mary’s Bank
AUTO
Discount Tire • GM Chevy • Grease Monkey
ACADEMIC
Capella University • Dorsey Schools • Epic! • Foss Swim School • Pacific Oaks College • Rosetta Stone
OTHER
Greater LA Zoo • Takestwo.com • McDonald’s Ronald McDonald House
Pro Tip for Voiceover Talent!
Remember sentence diagramming?
I incorporate sentence diagramming into my process every time I record, without even thinking about it. By now, it’s second nature. My brain instinctively breaks down the copy, and I see how the copy plays out before I speak.
THE NAME CHANGE CHRONICLES
Deciding to finally change up my name to my legal name across-the-board has been like hopping on an unending, nauseating rollercoaster. Exciting? Absolutely! I legitimately can’t wait to embrace my legal name. But I truly had no idea what was in store for me in terms of all that needs to change…dominos are falling!!!
Of course, I realize I’m screaming into the wind right now, since I made this nightmare for myself. The concept made sense to me…or must have at some point recently, and I was super excited to dive in…but wow, the lists and documents and letters and annoyance to others…ups and downs, slowing down to speed up, I’m surprised I’m not popping Zofran like candy.
THE POWER OF NAPS
Hey y’all…Wanna know a secret? I’m a napping machine. Balancing school drop-offs, voiceover gigs, and the everyday whirlwind is like tightrope walking, and it turns out, napping is my superpower…or at least a battery recharge.
Back in the cubicle days, I’d eat lunch at my desk, and the conference room? Oh, that was my exclusive nap haven during said lunch ‘time’. Often, even today if need-be, my car becomes the ultimate nap pod. Who knew a quick siesta could be a total game-changer? read more…
Amy Ulrich Female Voice Talent | Website Content Copyright © 2024 | Privacy Policy